{"title":"Holographic Swimbait Series","description":"\u003ch3 data-end=\"157\" data-start=\"124\"\u003eIlluminate the water with precision-engineered performance. Our \u003cstrong data-end=\"251\" data-start=\"222\"\u003eHolographic Swimbait Line\u003c\/strong\u003e combines detailed craftsmanship with reflective layering that mimics natural baitfish under all light conditions. Each lure is hand-poured and coated with a holographic finish to deliver unmatched realism, flash, and durability. Designed for versatility and proven effectiveness across the Bay, these baits are built to attract strikes from halibut, striped bass, and other predatory fish.\u003c\/h3\u003e\n\u003cp data-end=\"721\" data-start=\"645\"\u003eExperience the next level of realism — \u003cstrong data-end=\"721\" data-start=\"684\"\u003ewhere innovation meets the water.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"halibut-hustler-holographic-swimbait-2-pack","title":"(6Pack) 4\" Halibut  Hustler Holographic Jackhammer Style Swimbait","description":"\u003cp data-start=\"211\" data-end=\"521\"\u003eDesigned and tested in the Bay, the \u003cstrong data-start=\"247\" data-end=\"266\"\u003eHalibut Hustler\u003c\/strong\u003e is built to get crushed by hungry California halibut, striped bass, and rockfish. Each bait is hand-poured with a balanced body profile that swims tight and natural — perfect for slow retrieves across the bottom or popping through the mid-water column.\u003c\/p\u003e\n\u003cp data-start=\"523\" data-end=\"753\"\u003eThis swimbait calls fish in from a distance while the subtle tail kick seals the deal. Pair it with your favorite 3\/8 to 1 oz jig head for realistic action in bay currents or surf conditions.\u003c\/p\u003e\n\u003cp data-start=\"755\" data-end=\"770\"\u003e\u003cstrong data-start=\"755\" data-end=\"768\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"771\" data-end=\"1026\"\u003e\n\u003cli data-start=\"771\" data-end=\"802\"\u003e\n\u003cp data-start=\"773\" data-end=\"802\"\u003e4\" hand-poured soft plastic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"859\" data-end=\"912\"\u003e\n\u003cp data-start=\"861\" data-end=\"912\"\u003eDurable yet flexible design for lifelike movement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"913\" data-end=\"969\"\u003e\n\u003cp data-start=\"915\" data-end=\"969\"\u003eIdeal for halibut, stripers, and other bay predators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"970\" data-end=\"1026\"\u003e\n\u003cp data-start=\"972\" data-end=\"1026\"\u003eProven “pop-and-pause” and “slow roll” effectiveness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1028\" data-end=\"1097\"\u003e\u003cstrong data-start=\"1028\" data-end=\"1097\"\u003eMade for anglers who know the grind — and the glory — of the Bay.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46660289822898,"sku":null,"price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_74ab75d9-dcb0-4977-91de-bb3eff7da159.jpg?v=1761203636"},{"product_id":"ghost-plug-holographic-4-jackhammer-swimbait","title":"Ghost Plug Holographic 4\" JackHammer Swimbait (2 Pack)","description":"\u003cp\u003e\u003cbr\u003eThe \u003cstrong\u003eGhost Plug Holographic\u003c\/strong\u003e is designed to mimic wounded baitfish with a shimmer that hypnotizes predators in clear or stained water. Its holographic core flashes rainbow light with every kick, keeping fish holding on longer.\u003c\/p\u003e\n\u003cp\u003eWhether you’re chasing \u003cstrong\u003ehalibut, striped bass, or rockfish\u003c\/strong\u003e in the Bay, this bait’s subtle body roll and tight tail thump deliver results when nothing else does. Perfect for pairing with jig heads or drop shots.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLength: 4 inches\u003c\/li\u003e\n\u003cli\u003eFinish: Holographic flash, Diamond Pearl White back and tail. Premium Blue Sparkle finish. \u003c\/li\u003e\n\u003cli\u003eAction: Tight paddle tail\/body wobble\u003c\/li\u003e\n\u003cli\u003eSpecies: Striper, halibut, perch, rockfish, and more\u003c\/li\u003e\n\u003cli\u003ePack Size: 2 per pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e🎣 \u003cem\u003eA true Bay Area Plug original — proven in the surf, rocks, and harbor lights.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46660778295474,"sku":null,"price":7.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/Ghost_Plug_Bass.jpg?v=1765616016"},{"product_id":"milky-way-holographic-4-jackhammer-swimbait-2-pack","title":"(6Pack) Solar Candy Holographic 4\" JackHammer Swimbait","description":"\u003cp data-start=\"137\" data-end=\"431\"\u003eIntroducing \u003cb\u003eSolar Candy\u003c\/b\u003e, a hand-poured 4-inch JackHammer swimbait built to stand out in any water condition. Crafted with a \u003cstrong data-start=\"263\" data-end=\"295\"\u003eholographic multi-color skin\u003c\/strong\u003e, a deep \u003cstrong data-start=\"304\" data-end=\"323\"\u003eblack core body\u003c\/strong\u003e, and a glowing \u003cstrong data-start=\"339\" data-end=\"359\"\u003epearl-white tail\u003c\/strong\u003e, this bait creates a unique cosmic flash that fish simply can’t ignore.\u003c\/p\u003e\n\u003cp data-start=\"433\" data-end=\"720\"\u003eThe open-pour design gives Solar Candy a natural, fluid swim with a wide tail kick that mimics an injured baitfish—perfect for calling in predators from distance. The reflective holographic layer throws a full spectrum of color, triggering reaction strikes in both clear and stained water.\u003c\/p\u003e\n\u003cp data-start=\"722\" data-end=\"849\"\u003eMade to dominate around structure, current lines, and transition zones, \u003cb\u003eSolar Candy\u003c\/b\u003e excels when targeting aggressive feeders.\u003c\/p\u003e\n\u003cp data-start=\"851\" data-end=\"867\"\u003e\u003cstrong data-start=\"851\" data-end=\"867\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"868\" data-end=\"1254\"\u003e\n\u003cli data-start=\"868\" data-end=\"935\"\u003e\n\u003cp data-start=\"870\" data-end=\"935\"\u003e\u003cstrong data-start=\"870\" data-end=\"892\"\u003e4” JackHammer mold\u003c\/strong\u003e for powerful tail thump and wide body roll\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"936\" data-end=\"1014\"\u003e\n\u003cp data-start=\"938\" data-end=\"1014\"\u003e\u003cstrong data-start=\"938\" data-end=\"970\"\u003eHolographic multi-color skin\u003c\/strong\u003e that flashes vibrant light from every angle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1015\" data-end=\"1069\"\u003e\n\u003cp data-start=\"1017\" data-end=\"1069\"\u003e\u003cstrong data-start=\"1017\" data-end=\"1036\"\u003eBlack body core\u003c\/strong\u003e for bold contrast and visibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1070\" data-end=\"1131\"\u003e\n\u003cp data-start=\"1072\" data-end=\"1131\"\u003e\u003cstrong data-start=\"1072\" data-end=\"1092\"\u003ePearl-white tail\u003c\/strong\u003e for a natural fleeing-baitfish profile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1132\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1134\" data-end=\"1193\"\u003eIdeal on \u003cstrong data-start=\"1143\" data-end=\"1193\"\u003eunderspins, jig heads, chatterbaits, or A-rigs\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1254\"\u003e\n\u003cp data-start=\"1196\" data-end=\"1254\"\u003eHand-poured, small-batch craftsmanship for premium quality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1256\" data-end=\"1422\"\u003e\u003cstrong data-start=\"1256\" data-end=\"1274\"\u003eFish Targeted:\u003c\/strong\u003e Striped Bass, Halibut, Spotted Bay Bass, Largemouth, Smallmouth, and more\u003cbr data-start=\"1348\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1351\" data-end=\"1373\"\u003eRecommended Setup:\u003c\/strong\u003e 1\/4–3\/4 oz jig head depending on depth \u0026amp; current\u003c\/p\u003e\n\u003cp data-start=\"1424\" data-end=\"1577\"\u003eA premium lure designed for maximum attraction—\u003cbr data-start=\"1471\" data-end=\"1474\"\u003eWhen the bite slows down and you need something unforgettable, Solar Candy L\u003cstrong data-start=\"1537\" data-end=\"1577\"\u003eights up the strike zone.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46660800577714,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_8e2392c4-b0a1-42a0-9362-4a692f35c33c.jpg?v=1771060545"},{"product_id":"5-ghost-plug-signature-holographic-skin","title":"5\" Ghost Plug  (Single) – Signature Holographic Skin","description":"\u003cp\u003eThe 5-inch Ghost Plug takes everything anglers love about the original 4-inch version and turns it up a notch. Built with The Bay Area Plug’s signature holographic skin, this bait flashes a shifting spectrum of color—pink, blue, silver, and green—for maximum visibility and realism in clear or stained water.\u003c\/p\u003e\n\u003cp\u003eHand-poured for a clean, natural profile, the 5\" Ghost Plug delivers a smooth kick and a subtle roll that mimics wounded baitfish perfectly. Whether you're chasing halibut, stripers, or any predator that feeds on anchovy and smelt, this larger profile gives you the extra drawing power to get bit.\u003c\/p\u003e\n\u003cp\u003e• Size: 5 inches\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Quantity: 1 Swimbait \u003c\/span\u003e\u003cbr\u003e• Finish: Signature BAP holographic skin\u003cbr\u003e• Action: Tight kick + natural roll\u003cbr\u003e• Species: Striped bass, halibut, rockfish, and more\u003c\/p\u003e\n\u003cp\u003eA bigger Ghost Plug for bigger bites. Add it to your lineup and watch what happens.\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46776934695090,"sku":null,"price":5.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/4546.jpg?v=1765004952"},{"product_id":"5-halibut-hustler-holographic-single","title":"5\" Halibut Hustler Holographic (Single)","description":"","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46871612162226,"sku":null,"price":5.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_cab48f26-bbe6-4947-827c-5d2e8746169e.jpg?v=1770574537"},{"product_id":"3-8-t-800-white-holographic-8-pack","title":"3.8\" T800 Holographic Paddletail Swimbaits (6Pack)","description":"\u003cp\u003eT-800 White – 3.8\" Paddle Tail Swimbait (6-Pack)\u003c\/p\u003e\n\u003cp\u003eThe T-800 White is built to look futuristic and hunt like a predator. This 3.8” paddle tail swimbait features a diamond pearl white body accented with a flashy holographic skin splash on each side, giving it a true cyborg-fish appearance that stands out in the water and triggers reaction strikes.\u003c\/p\u003e\n\u003cp\u003eThe paddle tail produces a tight, lifelike kick at slow to moderate retrieve speeds, making it deadly for striped bass, halibut, and other inshore predators. The holographic side panels catch and reflect light with every movement, creating a wounded-bait flash that fish can’t ignore—especially in low-light or stained water conditions.\u003c\/p\u003e\n\u003cp\u003eEach bait is hand-injected and crafted for consistent action and durability.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003c\/p\u003e\n\u003cp\u003eLength: 3.8 inches\u003c\/p\u003e\n\u003cp\u003eColor: T-800 White (Diamond Pearl White with Holographic Skin Splash)\u003c\/p\u003e\n\u003cp\u003eStyle: Paddle Tail Swimbait\u003c\/p\u003e\n\u003cp\u003ePack Size: 6 baits per pack\u003c\/p\u003e\n\u003cp\u003eAction: Wide Lifelike Thumping kick\u003c\/p\u003e\n\u003cp\u003eUse: Great on jig heads, underspins, and swimbait hooks\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned in the Bay. Built to get bit. 🎣\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46921633497266,"sku":null,"price":14.99,"currency_code":"USD","in_stock":false}]},{"product_id":"space-bait-4-jackhammer-holographic-swimbait-2-pack","title":"Space Bait – 4” JackHammer Holographic Swimbait (6Pack)","description":"\u003cp\u003eThe Space Bait is a next-level swimbait built to shine in any condition. Poured on the 4” JackHammer mold, this bait features a pearl white body and tail accented with a super-flashy multicolor holographic skin, creating a futuristic baitfish profile that lights up with movement.\u003c\/p\u003e\n\u003cp\u003eThe JackHammer design pushes water efficiently while the paddle tail delivers a tight, lifelike kick that looks natural on slow retrieves and stays consistent when fished faster. The clean pearl white base keeps the presentation realistic, while the holographic skin adds explosive flash to trigger reaction strikes in clear, stained, or low-light conditions.\u003c\/p\u003e\n\u003cp\u003eEach bait is hand-poured for consistent action, durability, and quality you can rely on.\u003c\/p\u003e\n\u003cp\u003eDetails\u003c\/p\u003e\n\u003cp\u003eLength: 4 inches\u003c\/p\u003e\n\u003cp\u003eColor: Space Bait (Pearl White Body \u0026amp; Tail with Multicolor Holographic Skin)\u003c\/p\u003e\n\u003cp\u003eStyle: JackHammer Paddle Tail Swimbait\u003c\/p\u003e\n\u003cp\u003ePack Size: 6 Baits\u003c\/p\u003e\n\u003cp\u003eAction: Tight, lifelike swimming kick\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46871885709490,"sku":null,"price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_0fcf07fb-8b94-4936-b2de-112ec6dc057a.jpg?v=1771061010"},{"product_id":"space-bait-5-jackhammer-holographic-swimbait-2-pack","title":"Space Bait – 5” JackHammer Holographic Swimbait","description":"\u003cp\u003eThe Space Bait (5”) takes the same proven JackHammer design and scales it up for a larger, more aggressive profile. Poured on the 5” JackHammer mold, this swimbait features a pearl white body and tail paired with a super-flashy multicolor holographic skin, creating a bold, futuristic baitfish look that demands attention.\u003c\/p\u003e\n\u003cp\u003eThe larger JackHammer body moves more water, while the paddle tail delivers a tight, lifelike kick that stays natural on slow retrieves and remains stable when fished faster. The clean pearl white base keeps the presentation realistic, while the holographic skin adds intense flash to trigger reaction strikes—perfect when fish are keyed in on bigger bait or feeding aggressively.\u003c\/p\u003e\n\u003cp\u003eEach bait is hand-poured for durability, consistency, and reliable action.\u003c\/p\u003e\n\u003cp\u003eDetails\u003c\/p\u003e\n\u003cp\u003eLength: 5 inches\u003c\/p\u003e\n\u003cp\u003eColor: Space Bait (Pearl White Body \u0026amp; Tail with Multicolor Holographic Skin)\u003c\/p\u003e\n\u003cp\u003eStyle: JackHammer Paddle Tail Swimbait\u003c\/p\u003e\n\u003cp\u003ePack Size: 1 swimbaits\u003c\/p\u003e\n\u003cp\u003eAction: Tight, lifelike swimming kick\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e🧩 Build-A-Bag Item\u003cbr\u003eMix and match sizes, colors, and quantities on our Build-A-Bag page to dial in the perfect setup.\u003c\/p\u003e\n\u003cp\u003eBigger profile. Galactic flash. Same deadly action. 🚀🎣\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46871886954674,"sku":null,"price":5.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_1923111d-4651-4041-97eb-09c48aa00c01.jpg?v=1767002735"},{"product_id":"4-pack-hollow-tip-t800-white-3-7","title":"3.7\" Frisco Shiners Holographic (4-Pack)","description":"\u003cp\u003eThe Frisco Shiner– White is a new addition to our Hollow Tip Series, designed to deliver a subtle, ultra-natural presentation while maintaining the proven fish-catching profile of our Holographic lineup.\u003cbr\u003eThis bait features the same lifelike fish-skin finish used on our popular 3.8” T800 White Classic Swimbait, layered over a clean white base for maximum realism in both clear and stained water. \u003c\/p\u003e\n\u003cp\u003eAt 3.7 inches, the Hollow Tip T800 offers a compact profile that excels when fish are keyed in on smaller bait or pressured conditions demand a finesse approach. Its ribbed body creates natural vibration and water displacement, while the tapered tail produces a smooth, realistic swimming action on slow retrieves or when popped off the bottom.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003eLength: 3.7 inches\u003cbr\u003eColor: White base with lifelike fish-skin overlay\u003cbr\u003eSeries: Hollow Tip Series\u003cbr\u003eAction: Natural swim with subtle vibration\u003cbr\u003eProfile: Compact baitfish imitation\u003cbr\u003eIdeal For: Jig heads, underspins, and finesse swimbait applications\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhether you’re downsizing your presentation or matching smaller forage, the Hollow Tip Frisco Shiner delivers the same trusted realism as the Classic T800, now in a refined Hollow Tip body design built for versatility and consistent bites.\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":46933917892786,"sku":null,"price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_24be6cf5-02e8-41dc-92e2-aa22cb7b669c.jpg?v=1767427446"},{"product_id":"bone-burners-3-8-classic-swimbait-holographic-skin-6-pack","title":"Bay Area Bone Burners – 3.8” Swimbait (Holographic Skin) | 6-Pack","description":"\u003cp\u003eThe Bay Area Bone Burners are designed to stand out and get crushed. 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In changing light conditions, the holographics mimic the natural shine and scale flash of wounded baitfish, helping fish key in from a distance. Whether you’re fishing dirty water, overcast conditions, or bright sunny days, the Bone Burners stay visible and alive in the water.\u003c\/p\u003e\n\u003cp\u003eMatched with a tight kicking paddletail action, this combo is designed to imitate fleeing baitfish that striped bass, halibut, and other predators feed on every day.\u003c\/p\u003e\n\u003cp\u003eThe included AAP Jighead features dual bait keepers that help lock the swimbait securely in place so it stays rigged properly cast after cast.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cp\u003e- (2x) 3.8\" Bone Burner Paddletail Swimbaits\u003cbr\u003e- (1x) 3\/4oz AAP Jighead with 4\/0 Hook\u003c\/p\u003e\n\u003cp\u003eBuilt to get bit.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"The Bay Area Plug","offers":[{"title":"Default Title","offer_id":47567628239026,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/4562\/1426\/files\/rn-image_picker_lib_temp_43198e0a-f77d-44bc-afa8-c7974ce9ca4f.jpg?v=1781074858"},{"product_id":"7-slamchovie-paddletail-swimbait","title":"7\" Slamchovie Paddletail Swimbait","description":"\u003cp\u003eThe legendary Slamchovie colorway, supersized. 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